Is Facebook Messenger Enough to Sway BBM Users?
Just some quick thoughts on this one. Many of my friends are Blackberry users, I am not. I never have been, I’m an iPhone user. When I ask my friends why they still love their Blackberry most of them reply with something about the email being the best or they can’t type on touch screens. What all of them have in common is their love for BBM. Yes that mystical Blackberry App that all of us iPhone users hear about and let’s face it we’re a tad bit envious of.
Along comes the Facebook Messenger app. Could this be our answer? A cross-platform messaging app that let’s all mobile users quickly message each other, praise dog! We’ve seen a few attempts at this sprout up. Kik Messenger started out well until Blackberry booted them from the platform. And the others simply have failed to gain the adoption needed. But this time it’s different. It’s Facebook at the table. They’ve already got the user base to draw from and I’m sure iPhone and Android users will be all over it. But what about Blackberry users, will they convert? I think it will all come down to the user experience and influencers in social groups. I’ll be keeping an eye on this, in the meantime I would love to hear your thoughts. Will Facebook Messenger convert BBM users to other platforms? Or are they too attached to BBM? Let me know either through or comment or connect with me on Twitter – @mrbrain
I say no! Blackberry’s USP of safety, in my opinion, will stunt any potential migration/adoption of the Facebook Messenger – especially since Facebook has been plagued with numerous privacy issues.
Privacy issues aside if Facebook Messenger gets the adoption rates to reach some sort of critical mass on iOS and Android, will BBM be enough to keep Blackberry users from switching?