So this week Skittles launched a “radical” new approach to their online property. Well radical for a cpg brand, some could argue they ripped of American advertising agency Modernistas website.
When I saw the site I couldn’t help to wonder if they knew what they had gotten into. Opening the doors to the masses to say what they want and presenting it as representation of your brand online is a slippery slope. You run the risk of unwanted materials being presented on your behalf. This especially true for a brand that primarily targets children and their parents, so everything must remain pure.
Well after one day of presenting a twitter search feed as their main page they’ve done the old switcheroo and presented us with their facebook groups and pages. What happened? Well the twitter feed quickly filled up with innapropriate remarks, and brand bashing. Not really the kind of content you want to present to your consumers.
You can still find the twitter feed burried under the chatter tab if you’d like to check it out here.
Here’s a cap of what was on there
Categories: Advertising, Social Media, Twitter, fail
Tags: Skittles
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